Day Ten of Partnership to Success is another relatively straightforward day. All you have to do is listen to an hour-long presentation from John, accompanied by his colleague, Randy Smith, entitled Winning the Email Marketing Wars.
Building and marketing to a list of subscribers and customers is often the cornerstone of any successful online business, so I was really looking forward to sitting down and hearing what John and Randy have to say.
Among the topics they manage to pack into just sixty minutes are:
- When to start emailing;
- Ensuring delivery;
- Subject lines that will entice your readers to open each email;
- Frequency of emailing;
- The format and layout of your emails, together with some helpful tools;
- How to conduct a proper email campaign;
- Building a relationship with your subscribers.
Make sure you take plenty of notes – all of this valuable knowledge you will need from the very first day you succeed in signing up a subscriber to your list!
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