Affiliate Terms and Conditions

AFFILIATE TERMS AND CONDITIONS

Last updated: January 20th, 2026

Definitions

“You”/”Your”/”Yourself” = The affiliate marketer promoting the products of The Vendor.

“The Vendor” = Duncan Whitmore, his agents, employees and representatives, plus any entity owned by or other otherwise associated with Duncan Whitmore.

“The Product” = The product marketed by the vendor which You are invited to apply to promote as an affiliate.

“The Affiliate Platform” = The entity responsible for hosting The Product, completing all billing and transactions, and distributing sales proceeds to The Vendor and to You.

“The Lead” = any individual web user referred to The Vendor’s sales page for The Product through Your affiliate link.

“Digital Assets” = Including but not limited to websites, blogs, products, social media accounts hosted on the world wide web.

1. Approval to Promote

  1. Your approval to promote The Product as an affiliate is at the discretion of The Vendor.
  2. The Vendor will seek to accommodate all sincere applications for approval, but is under no obligation to do so.
  3. In particular, The Vendor reserves the right to deny approval if:
    • You have no or few developed digital assets and/or a minimal online business presence.
    • You have little demonstrable record of driving converting traffic to a sales page.
    • Your converting traffic has a high refund rate.
  4. The Vendor may request further information from You in order to assist in arriving at a decision.

2. Permissions

  1. Upon acceptance as an approved affiliate, You will be licensed to promote the Product using Your unique affiliate link in order to drive traffic to The Product sales page.
  2. You may promote in any way You see fit in accordance with the terms in this document, including, but not limited to:
    • Through Your website or blog
    • To Your email list
    • Through Your social media channels
    • Through Your own products and services.
  3. You are authorized to use any promotional materials supplied by The Vendor, including:
    • Email swipes
    • Banners, graphics and images
    • Articles and blog posts
    • Social media posts
    • Video clips
  4. You are authorized to customize and edit the promotional materials supplied by The Vendor in such ways You deem fit and are in accordance with these terms.
  5. For the purposes of conducting a review of The Product, you are permitted to engage in honest, reasonable and relevant constructive criticism of The Product.

3. Prohibitions

You are prohibited from doing any of the following:

  1. Marketing The Product in any illegal, immoral or unethical way, including (but not limited to) the distribution of “spam” email.
  2. Associating The Product, in whole or in part, with any illegal, immoral, unethical, or inappropriate purpose, including (but not limited to) the depiction or glorification of violence, sex or nudity, and the use of illegal substances.
  3. Using The Vendor’s systems, software, products or services as a conduit for completing fraudulent transactions.
  4. Engaging in “cookie stuffing” or any other technique designed to impede the rights of competing affiliates to be credited for a referral.
  5. Offering cash or cash equivalents in return for a purchase of The Product through Your affiliate link. A cash equivalent is defined as any asset conveying the right to be paid cash at par. For the avoidance of doubt, discounts, coupons redeemable in goods and services, or non-cash bonuses or gifts are acceptable.
  6. Encouraging customers to refund any prior purchase of The Product so as to repurchase The Product through Your affiliate link.
  7. Misrepresenting the nature, contents or target audience of The Product including (but limited to) publishing fake testimonials, or making false statements of past or potential earnings (regardless of the supply of a disclaimer).
  8. Crediting Yourself as the creator of The Product.
  9. Holding Yourself out as a legal agent, representative or employee of The Vendor unless otherwise agreed.
  10. Using the image or likeness of The Vendor in any material made public by You unless otherwise agreed.
  11. Using any branding or trademark owned by The Vendor in any material made public by You, other than those provided with the promotional materials, or unless otherwise agreed.
  12. Using domain names containing the name of The Product, The Vendor, or any trademark owned by The Vendor, or variations of the same.
  13. Misrepresenting The Vendor, or otherwise impairing the reputation and good standing of The Vendor, including (but not limited to) engaging in slander, personal insults, and ad hominem attacks.
  14. Engaging in “negative advertising”, i.e. disparaging specific alternative products, services, and vendors, except by way of constructive criticism.
  15. Carrying out any activity which may expose The Vendor to legal liability in any jurisdiction.
  16. Making a purchase through Your own affiliate link unless otherwise agreed (e.g. for testing purposes).

Your Agreements

By promoting The Product You agree:

  1. To abide by all the terms in this document.
  2. That your agents, representatives, employees, and other third parties tasked with promoting The Product through your affiliate link will abide by all of the terms in this document.
  3. To abide by all of the terms and policies of the Affiliate Platform.
  4. To maintain the compliance of Your Digital Assets with the terms and policies of their supplier, host, or any other third party responsible for their operation and/or delivery.
  5. To comply fully with all local laws and regulations in the jurisdiction(s) in which You reside, do business, and intend to promote The Product.
  6. That, unless otherwise agreed, The Vendor retains ownership of all supplied promotional materials, and that you shall cease to publish such materials within a reasonable time upon request by The Vendor.
  7. That The Vendor shall incur no liability to You or to any third party for any loss or liability incurred, directly or indirectly, as a result of Your use of any products, services, materials, advice, or consultation provided by The Vendor.
  8. That The Vendor shall incur no liability to You or to any third party for any loss or liability incurred, directly or indirectly, as a result of Your exercise of the permissions in these terms, or of Your breach of the same.
  9. That The Vendor shall incur no liability to You for the failure of any third party to perform in the event that such failure results in either the loss or delay of any expected income, opportunity, or benefits from promoting The Product.
  10. That Your designated affiliate link is not Your property, and that Your use of the same is subject to the continuing, revocable permission of either The Vendor and/or The Affiliate Platform.
  11. That Your violation of any of these terms may result, at The Vendor’s discretion, in an immediate withdrawal of Your approval to promote The Product as an affiliate.
  12. That, further, The Vendor may withdraw Your approval to promote The Product in the event that You refer either high volumes of non-converting traffic and/or high volumes of customers claiming a refund after sale. To this end, you are strongly advised against referring unqualified traffic from poor quality sources, including (but not limited to) safelists, solo ads, and traffic exchanges.
  13. That The Vendor alone shall be the final arbiter of whether a breach of these terms has occurred, and that Your continuing approval to promote The Product as an affiliate is entirely at The Vendor’s discretion. The Vendor is under no obligation to provide reasons for or to hear appeals against any decision to revoke Your approval.
  14. To fully compensate The Vendor for any liability incurred by The Vendor as a result of Your actions in promoting The Product, illegal or otherwise.
  15. That, in the event of a conflict between Your permissions, privileges, benefits, and restrictions specified in this document and any other representation of the same, the terms in this document shall prevail.
  16. That if You do not agree to these terms then You will cease promoting The Product.
  17. That Your failure to read or understand these terms in their entirety will not void Your agreement to the provisions set out therein.

The Vendor’s Agreements

By accepting the custom of leads referred through Your affiliate link, The Vendor agrees:

  1. To maintain the privacy of You and Your referred leads, including:
    • To collect and retain only minimal data needed to fulfill the activities of both Yourself and Your leads when interacting with The Vendor’s Digital Assets.
    • To neither sell, market or otherwise disclose the name, e-mail address, or any other private information about any one of The Vendor’s customers, affiliates, and subscribers to any third party without that individual’s express permission, or except where required to do so by law.
    • To comply immediately and unconditionally with any request for disassociation, including (but not limited to) opt-out requests from any list or database.
  2. To honor promptly any request by Your leads for a refund within the guarantee period for The Product.
  3. To offer prompt support and assistance to all customers whom You refer.
  4. To ensure that You are credited with the agreed commission for each sale You refer in accordance with the terms of the Affiliate Platform, and to attempt to provide prompt assistance in rectifying any identified error brought to The Vendor’s attention.

Extra Bonuses and Lead Magnets

Where The Vendor makes available to You additional products to offer as bonuses when promoting The Product, or for use as lead magnets, the following terms shall apply:

  1. The Vendor retains copyright over all material supplied.
  2. Your use of the bonus products is subject to rules stipulated by The Vendor with each promotion.
  3. That You shall cease to offer such bonus products immediately upon the Vendor’s request.
  4. That The Vendor reserves the right to market their own products and services within the contents of each bonus product.
  5. That You may, subject to these rules, offer the bonuses as part of Your own bonus offering when promoting The Product.

Contests

If a contest is in operation, the following terms shall apply:

  1. Participation in the contest is not required in order for You to promote The Product.
  2. No purchase is required for You to participate in the contest.
  3. Unless otherwise stated, any contest is a performance-based sales competition, not a game of chance or sweepstake.
  4. A transaction must be completed with cleared funds during the contest period in order to be registered as a qualifying sale. For the avoidance of doubt, sales of trial periods which fail to result in a sale for cash will not be registered.
  5. A purchase made with a legitimate and approved discount code or coupon will be registered as one sale.
  6. Unless stated otherwise, there shall be no minimum sales volume required for a participant to qualify for a prize.
  7. Affiliates shall not form teams to participate in the contest, unless stated otherwise and/or if agreed in advance of the contest with The Vendor. Once a contest has begun, the structure of any agreed team may not be altered.
  8. Where non-cash prizes are offered, The Vendor reserves the right to substitute any such prize for an alternative item or for its cash equivalent. The Vendor shall be the final arbiter in determining the suitable alternative or the appropriate height of the cash equivalent.
  9. The Vendor remains the final arbiter on whether prizes shall be awarded, and retains the right to both withdraw prizes and/or close the contest at any time.
  10. Breach of any of the terms in this document will result in You forfeiting any rights to any prize in any contest, regardless of how many qualifying sales You have referred.
  11. Any contest shall be void where prohibited.
  12. That, by participating in the contest, You agree to abide by these rules.

Reciprocation Offer

Where the Vendor offers to consider promoting future products produced by You as an affiliate, such offer is made with the following conditions:

  1. That, while The Vendor will use best endeavors to fulfill the offer, the latter constitutes no binding agreement between You and The Vendor.
  2. That the product must be suitable for the niche of The Vendor’s customers and subscribers (internet marketing, affiliate marketing, email marketing, or similar) as judged by The Vendor.
  3. That the product must meet a minimum standard of quality as judged by The Vendor.
  4. That where the Vendor is unable to accommodate Your promotion owing to a scheduling conflict, The Vendor will attempt, but is not obliged, to accommodate Your Promotion in any other reasonable way, including promoting the Product to other affiliate marketers.